eLearning - Professional Diploma in Digital Marketing

Key Information

Subject Area

Subject Area
Personal Learning Accounts

Mode of Study
Mode of Study
eLearning Study is in a self-paced, self-organised manner using an internet enabled device.
Location

Location
Flexible

Sector

Sector
Digital Marketing

Start Date

Courses starting from
01 August 2021

In a nutshell

A Personal Learning Account is a new initiative from the Welsh Government. It is a free and flexible way to learn. The initiative will offer people the chance to access free, part-time courses that offer flexible and convenient learning around their existing lifestyle.

DMI is the proven global standard for digital marketing certification with 100,000+ members and over 20,000+ certified professionals.

This comprehensive digital marketing course teaches the key digital marketing skills required for the modern workplace. Learn Google Ads, social media marketing and SEO, Google Analytics, mobile marketing and more, and become a certified digital marketing professional with DMI.

This course is for...

...anyone over 19, living in Wales, in employment and earning less than £29,534 a year.

...anyone looking to start a career in digital marketing.

...inspired career changers.

...entrepreneurs and small businesses owners.

…those in traditional marketing careers who are looking to update their skillset.

...anyone hoping to implement an up-to-date digital strategy for their company.

Course content

In the Introduction to Digital Marketing, you'll cover:

  • Social Media Marketing
  • Paid Search (PPC) using Google Ads
  • Email Marketing
  • Analytics with Google Analytics
  • Content Marketing
  • Search Engine Optimisation (SEO)
  • Display & Video Advertising
  • Website Optimisation
  • Digital Marketing Strategy

On completion of the course, you'll become a certified digital marketing professional with DMI.

Entry Requirements

There are no formal requirements, but you'll need a keen interest in the subject.

Additional information

This course is delivered by eLearning. This means that you should be motivated to study in a self-paced, self-organised manner using an internet enabled device.

The course includes an exam which is invigilated online and you need to have access to an internet enabled device with a microphone and a webcam.

MPLA0105AA
Flexible

Have any questions or are not sure if this is the right course for you?

Contact us on 01495 333597 / 07485 314832
or email pla@coleggwent.ac.uk

All courses may be subject to change and cancelled if deemed not viable to run.

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