eLearning - Certified Search Marketing Specialist

Key Information

Subject Area

Subject Area
Personal Learning Accounts

Mode of Study

Mode of Study
Open/Distance Learning



Start Date

Start Date

In a nutshell

A Personal Learning Account is a new initiative from the Welsh Government. It is a free and flexible way to learn. The initiative will offer people the chance to access free, part-time courses that offer flexible and convenient learning around their existing lifestyle.

DMI is the proven global standard for digital marketing certification with 100,000+ members and over 20,000+ certified professionals.

This dynamic specialised online search marketing course covers SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising, giving you the skills, know-how, strategy and techniques to be that change and become a certified digital marketing professional with DMI.

This course is for...

...anyone over 19, living in Wales, in employment and earning less than £26,000 a year.

...anyone looking to start a career in digital marketing.

...inspired career changers

...entrepreneurs and small businesses owners.

…those in traditional marketing careers who are looking to update their skillset.

...anyone hoping to implement an up-to-date digital strategy for their company.

Course content

During this course, you'll explore:

  • Introduction to Search Marketing
  • SEO Content
  • Paid Search
  • Analytics with Google Analytics
  • SEO Set up
  • SEO Workshop
  • Display Advertising
  • Strategy & Planning

Upon completion of the course, you'll become a certified digital marketing professional with DMI.

Entry Requirements

There are no formal requirements, but you'll need a keen interest in the subject.

Additional information

This course is delivered by eLearning. This means that you should be motivated to study in a self-paced, self-organised manner using an internet enabled device.


Have any questions or are not sure if this is the right course for you?

Contact us on 01633 466130 / 07485 314832
or email pla@coleggwent.ac.uk.

All courses may be subject to change and cancelled if deemed not viable to run.

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