eLearning - Certified Digital Strategy & Planning Specialist

Key Information

Subject Area

Subject Area
Personal Learning Accounts

Mode of Study
Mode of Study
eLearning Study is in a self-paced, self-organised manner using an internet enabled device.



Digital Marketing

Start Date

Courses starting from
01 August 2021

In a nutshell

A Personal Learning Account is a new initiative from the Welsh Government. It is a free and flexible way to learn. The initiative will offer people the chance to access free, part-time courses that offer flexible and convenient learning around their existing lifestyle.

DMI is the proven global standard for digital marketing certification with 100,000+ members and over 20,000+ certified professionals.

This specialist course in Digital Strategy & Planning gets you certified in digital marketing and immerses you in digital communications, analytics, marketing automation, budget & strategy formulation and more.

Become a certified digital marketing professional with DMI.

This course is for...

...anyone over 19, living in Wales, in employment and earning less than £29,534 a year.

...anyone looking to start a career in digital marketing.

...inspired career changers.

...entrepreneurs and small businesses owners.

…those in traditional marketing careers who are looking to update their skillset.

...anyone hoping to implement an up-to-date digital strategy for their company.

Course content

Modules covered during this course include:

  • Introduction
  • Digital Communications
  • Automation & Communication
  • Big Data & Analytics
  • Strategy Formulation & Plan
  • Traditional Communications
  • Digital Channels
  • Budget & Resourcing
  • Digital Leadership

At the end of the course, you'll become a certified digital marketing professional with DMI.

Entry Requirements

There are no formal requirements, but you'll need a keen interest in the subject.

Additional information

This course is delivered by eLearning. This means that you should be motivated to study in a self-paced, self-organised manner using an internet enabled device.

The course includes an exam which is invigilated online and you need to have access to an internet enabled device with a microphone and a webcam.

Have any questions or are not sure if this is the right course for you?

Contact us on 01495 333597 / 07485 314832
or email pla@coleggwent.ac.uk

All courses may be subject to change and cancelled if deemed not viable to run.

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